Partnership · Est. May 2023
AcroMat's growth with Two Marketers.
Our work with AcroMat began as a mission to refine their digital advertising efforts and quickly grew into a complete partnership. The relationship is still growing stronger, with AcroMat entrusting us with more areas of their marketing strategy — a testament to the results and the trust we've built along the way.
Partnership highlights
Best agency ever
AcroMat calls us the easiest agency they've worked with — tip-top communication and true collaboration.
Growing together
We began with their ads and gradually took on CMS work, page redesigns, and video content strategy.
Real results
The proof's in the pudding — our work has led to big wins, including a major home improvement retailer.
Two Marketers has blurred the lines between agency and in-house team. In every previous partnership I've had, I've felt the disconnect, the distance, and especially the transactional nature of it all. Working with Two Marketers has felt like a genuine partnership — from the timeliness to the patience to how deeply understood we feel.
Rich WardHead of Marketing, AcroMatThe case study
From misaligned ads to a full-stack marketing engine.
AcroMat, a custom anti-fatigue mat manufacturer, approached us with a challenge: their existing paid ads strategy was not hitting the mark. It wasn't aligned with their business goals or target audience, leading to underwhelming performance and missed opportunities. They sought our expertise to overhaul the approach and drive tangible results.
We crafted a paid ads strategy meticulously aligned with AcroMat's unique business needs and market positioning. We built campaigns that resonated with their target customers and significantly improved performance.
In 2022, we had 50 inbound leads. In May 2023, we started working with Two Marketers, which contributed to massive growth — to 300 ICP leads and $255,000 in marketing-sourced revenue that year. We are now on track for 500 ICP leads and nearly $600,000 in marketing revenue for 2024.
This success laid the groundwork for an expanded partnership. AcroMat entrusted us with a critical CMS switch, including redesigns of important website pages — strengthening the brand's online presence and enhancing user experience.
They also entrusted us to help build and execute a video strategy. We work together on topics, outlines, and producing high-quality videos that serve their audience at each stage of the buying process.
Two Marketers has understood our business like no other agency has and become a key player in our marketing strategy. Their approach to our paid ads, website transition, and content strategy has resulted in significant deals for us and has deepened our trust in them.
The results speak volumes. AcroMat's digital marketing metrics have significantly improved, from increased conversion rates and higher-quality deals to more impactful brand engagement.
One particular win: a major home improvement retailer became a significant closed deal. They cited being drawn in by our precisely crafted ad and navigating through the landing page we collaboratively created — proof that refined targeting and messaging resonate with AcroMat's Ideal Customer Profile.
Company milestone
2nd largest closed deal in company history.
Projected 2024 impact
~$300k in sales
We have been truly impressed with AcroMat's team and the unparalleled quality of their products. It is a privilege to work with people who share our foundational values of accountability, humility, and grit. That's fueled our collaboration and let us achieve great things together.
By partnering with us, AcroMat shifted from unoptimized efforts to capturing high-value deals through refined targeting and messaging. We're excited about the future successes ahead.
Two Marketers is the easiest agency we've ever worked with. We've been burned by previous partnerships that seemed purely transactional, so we deeply appreciate how easy and helpful communication has been with Two Marketers. It's rare to find an agency that combines high levels of expertise with an equally high level of accessibility and care. They ensure we're always in the loop and confident in the direction we're headed together.
Russell HerbertFounder / General Manager, AcroMatYour turn
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