AcroMat Case Study – Two Marketers

Case Study

AcroMat’s Growth with Two Marketers

Our work with AcroMat began as a mission to refine their digital advertising efforts but quickly grew into a complete partnership. Our relationship is still growing stronger, with AcroMat entrusting us with more areas of their marketing strategy. This is a testament to our results and the trust we’ve built along the way.

Partnership Highlights

Best Agency Ever

AcroMat calls us the easiest agency they’ve worked with because of our tip-top communication and collaboration.

Growing Together

We began with their ads but gradually took on more significant roles in their marketing strategy, from CMS changes to video content creation.

Real Results

The proof’s in the pudding—our work has led to big wins like snagging a major home improvement retailer.

"Two Marketers has blurred the lines between agency and in-house team. In every previous partnership I've had, I've felt the disconnect, the distance, and especially the transactional nature of it all. Working with Two Marketers has felt like a genuine partnership, from the timeliness to the patience to how deeply understood we feel."

Rich Ward

Head of Marketing, AcroMat

The Case Study

AcroMat, a custom anti-fatigue mat manufacturer, approached us with a challenge: their existing paid ads strategy was not hitting the mark. Their strategy was not aligned with their business goals and target audience, leading to underwhelming performance and missed opportunities. They sought our expertise to overhaul their approach and drive tangible results.

We crafted a paid ads strategy that was meticulously aligned with AcroMat’s unique business needs and market positioning. We built campaigns that resonated with their target customers and significantly improved performance.

“In 2022, we had 50 inbound leads. In May 2023, we started working with Two Marketers, which contributed to massive growth — to 300 ICP leads and $255,000 in marketing-sourced revenue that year. We are now on track for 500 ICP leads and nearly $600,000 in marketing revenue for 2024.” – Rich Ward, Head of Marketing at AcroMat

This success laid the groundwork for an expanded partnership. AcroMat entrusted us to help them with a critical CMS switch, including redesigns of important website pages. The objective was to strengthen the brand’s online presence and enhance user experience.

Additionally, they entrusted us to help them build and execute a video strategy. We work together to create topics, outlines, and produce high-quality videos that serve their audience at each part of their buying process.

"Two Marketers has understood our business like no other agency has and become a key player in our marketing strategy. Their approach to our paid ads, website transition, and content strategy has resulted in significant deals for us and has deepened our trust in them."

Rich Ward

Head of Marketing, AcroMat

The results speak volumes. AcroMat’s digital marketing metrics have significantly improved, from increased conversion rates and higher-quality deals to more impactful brand engagement.

One particular win in our partnership was when a major home improvement retailer became a significant closed deal for AcroMat. This retailer cited that they were drawn in by our precisely crafted ad and navigated through the landing page we collaboratively created. This was one of many proofs that our improved targeting and messaging perfectly resonate with AcroMat’s Ideal Customer Profile (ICP).

This became the 2nd largest closed deal in company history.

It is expected to amount to roughly $300k in sales in 2024.

We have been truly impressed with AcroMat’s team and the unparalleled quality of their products. It is a privilege to work with people that share our foundational values of accountability, humility, and grit. This has fueled our collaboration and allowed us to achieve great things together.

By partnering with us, AcroMat shifted from unoptimized efforts to capturing high-value deals through the power of refined targeting and messaging. We’re excited about the future successes that lie ahead together.

"Two Marketers is the easiest agency we've ever worked with. We have been burned by previous partnerships that seemed purely transactional, so we deeply appreciate how easy and helpful communication has been with Two Marketers. It's rare to find an agency that combines high levels of expertise with an equally high level of accessibility and care. They ensure that we're always in the loop and confident in the direction we're headed together."

Russell Herbert

Founder/General Manager, AcroMat

For businesses looking to experience a similar transformation, we're here to help. We specialize in turning B2B startups into industry giants. We're ready to turn your hidden gem into a market forerunner through the power of a captivating brand message and content that grows your audience.